Kenner Toys released an Alien toyline based on the film of the same name . When the toys were first released, parents were against it due to the fact that Alien was a R-rated movie and thought of the toys being too frightening or ugly for children. Demands for the toys were also low since children weren't aware of the movie, resulting in only a few of the toys being sold. Over the years, the Kenner Alien became one of most sought after Alien movie collectibles due to its rarity.

The Kenner Alien toyline included a toy model of the Alien. Unfortunately the toys were poorly made and the parts are usually found loose and damaged. The back spikes often break off, especially the top center one, as well the tail, which is attached by a sharp metal ring inside the body which tends to cut off the plastic anchor. The translucent dome that covers the Alien head is often lost, which has led to a none too small market in replacement domes. The interior set of teeth, which can thrust out the the Alien's mouth by a lever, are also frequently missing. The arms are attached by rubber rings that also get brittle with age, occasionally leaving the alien an amputee. The usual poor condition of the Alien has resulted in the boxed ones selling for over $500, while the loose complete ones go for up to $300. The toy model comes with an instruction sheet, documenting the jaw opening lever, the glow in the dark brain case, and the limits of the Alien's wrists and tail.On the opposite side, the poster highlights the facehugger, Ripely with Jonesy, the sleep chamber, an opening egg, and Dallas peering at the Derelict.

Aside from the toys, the Alien toyline included several other items. Kenner released a board game in 1977 titled Alien: Game. The objective of the game is to is to be the first player to get one of your Astronauts into the space shuttle Narcissus. You also use your Alien to eliminate the astronauts of the other players. Another item included in the toyline is the much more rare Alien Movie Viewer. The movie viewer is typical of many others like it from the 1970s, the user turns a crank and a mini film strip from the film is shown.

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